Individual differences in functional food consumption: The role of time perspec...

Individual differences in functional food consumption: The role of time perspective and the Big Five personality traits


Bjørn Tore Nystrand, Svein Ottar Olsen, Ana Alina Tudoran




Møre og Romsdal fylkeskommune



Vitenskaplige Artikler


Prior research suggests inconsistent relationships between individuals’ personality traits, time perspective, and specific behavior. In a large representative sample of Norwegian consumers (N = 810), we investigated the relationships between the Big Five personality traits, domain-specific consideration of future consequences (CFC), and consumption of functional foods. Structural equation modeling was employed to test the hypothesized associations. Both CFC-Future and CFC-Immediate were positively related to the consumption of functional foods, whereas personality traits exerted no direct influence on consumption. Several significant associations between personality traits and CFC-Future and CFC-Immediate were found, and three of the five personality traits—Conscientiousness, Agreeableness, and Neuroticism—exerted indirect effects on consumption frequency via CFC-Future. Results support an integrative and hierarchical understanding of how personality traits and time perspective interact in explaining variation in functional food consumption. The findings support the notion that (domain-specific) CFC is better conceptualized as two distinct—albeit related constructs—that are shaped, in part, by broader personality traits.